About Us

Welcome to Sam & Jo, where elegance meets innovation. Founded on a passion for exquisite craftsmanship and timeless design, we are dedicated to creating luxurious jewelry that inspires and

Our Story

Cut, set out Sam & Jo began with a vision to redefine sophistication and elegance in the world of jewelry. Our founders, inspired by the art and beauty of the marquise to create a brand that marries tradition with modernity. Each piece of jewelry we create is a testament to our commitment to quality, artistry, and the timeless beauty that transcends generations.

Our Mission

At Sam & Jo, our mission is to craft jewelry that not only enhances beauty but also empowers the women who wear it. We believe in the transformative power of elegance and strive to create pieces that are both timeless and contemporary, designed to be cherished and passed down through generations.

Our Vision

Our vision is to become a global icon of luxury and sophistication. We aim to inspire and empower women around the world with our exquisite designs, innovative craftsmanship, and unwavering commitment to excellence.

Our Values

Elegance: We celebrate the beauty of simplicity and the power of sophisticated design.

Innovation: Our designs blend traditional craftsmanship with modern techniques, creating unique and timeless pieces.

Empowerment: We believe in the strength and grace of every woman, and our jewelry is designed to reflect and enhance these qualities.

Quality: From the selection of the finest materials to the meticulous craftsmanship, quality is at the heart of everything we do.

Our Collections

Our jewelry collections are inspired by the world around us, from the vibrant colors of nature to the intricate patterns of art. Each piece is designed to tell a story and evoke a sense of wonder and admiration. Whether you are looking for a statement piece or a subtle touch of elegance, our collections offer something for every occasion.

Join Our Journey

We invite you to explore our collections and join us on a journey of elegance, beauty, and empowerment. At Sam & Jo, we are more than just a jewelry brand; we are a celebration of the timeless connection between art and life.


Together, let’s create moments of beauty and inspiration.